A TXT record is text in free, human-readable form, that's associated with an Internet domain as a DNS record for one purpose or another. The most popular use of a TXT record is to add your website to a search engine or to an analytics platform, which provides information about the web traffic to your site. Setting up such a record serves as verification that you are the Internet domain owner and they will supply the content you need to include as the value when you create the record. Another use of a TXT record is to validate that an email message is sent by the domain name owner and from a reliable web server - this is the so-called SPF security, which prevents any electronic address created under your domain to be forged and unauthorized people to send out unsolicited mail making it look like it was sent from your own mailbox. You may include any other info you want to be associated with your Internet domain in a TXT record as well.